I am presuming you have already read part one and two in this article series Discover How To Create Leads For Your Internet Marketing Promotion Business (part one) http://bit.ly/daxtTi And Following Up Until You Get Action In Your Internet Marketing Promotion Business (part two) http://bit.ly/agelHF

Follow up is something, which if you have any contact with clients, in any way, must be part of your business. Unfortunately statistics strongly indicate that most businesses, especially small businesses fall short of what is needed to make the sale.

One of the huge benefits of having an internet marketing promotion business is the ability to automate your follow-ups with virtual assistants. Every time someone contacts you for information about your business, simply add that person’s email address to your list of prospects and then periodically send follow-up messages to that list.

“Think of Follow-up as an investment of your time that pays dividends and will bring referrals from your clients in droves when done properly.” — Brian J Fanslau

The importance of this cannot be underestimated. Time and time again internet marketing gurus tell you that the money is in the list. This is not by accident. We online marketing specialists know that this is fact. The more people you have on mailing lists that are interested in your products or services, the more sales you will make. And remember, the majority of this can be done automatically without you needing to be personally involved.

The key is making your message not be about asking them to buy, or constantly supplying them with more info about your product or service. It must at some point take on the flavour of providing them with something that will directly benefit them. We’ve all seen this and probably been part of it. Basically this means creating and/or sharing items of high and relevant value that you can give away, while simultaneously building value in your brand, your company, or you individually with your clients.

The follow up is where the money is! Most people will not buy as soon as they visit your blog no matter how enticing it may appear to be. This is a fact that will never change and you may need to follow up with a lead several times before they decide to invest in your product or service.

Sample schedule of a lead nurturing programme using email follow-up: Day 1: After phone call, send a “nice chatting with you” email Day 5: White paper download/e-newsletter (leave voicemail to announce) Day 14: Recent customer success story (related company) + article of interest Day 30: Case study Day 45: Report/webinar/seminar offer Day 60: Email “touching base” note Day 75: Article of interest + case study Day 90: Prospect calls you = qualified lead

Be sure to contact me if you would like further ideas or assistance with any part of this article or anything related to internet marketing promotion.

Want to find out more about internet marketing promotion, then visit David Batchelor’s site on how to choose the best internet marketing consulting for your needs.